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Procter & Gamble (NYSE:PG) is the world's largest producer of household and personal products by revenue, with its products reaching 4 billion people worldwide.^[1] including Tide detergent, Pampers diapers, and Gillette razors, that generate over $1 billion in revenue annually.^[2][3]

One of the key areas of growth for the company is in emerging markets worldwide.^[2] P&G already owns large and growing market share in countries including China and Russia. P&G has created products such as Downy Single Rinse, low-water volume detergent, and Naturella, a low-income feminine protection product, specifically for developing nations. ^[4] In light of the global economic downturn, P&G has announced it will focus its growth strategy on emerging markets, opening almost all of its 20 new manufacturing facilities outside its established markets. ^[5]

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