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The Kindle Fire is the device we were all waiting for and when it arrived it did not disappoint. The Fire is a 7-inch media device that plays well with all of Amazon’s media services including the book store, the video store, and the music store. It includes a web browser and supports Amazon’s own Amazon App Store, a branch of the Android App Store that focuses on apps optimized for this device.

Priced at $199, the Fire should arrive in late November and, as Matt notes, it will probably be the break-out Android tablet of this season. It’s not hard to see the appeal – a price point far below the iPads but with all of Amazon’s media services built-in.

Here is the upcoming Fire commercial that showcases the product and, more important, explains the monosyllabic name.