Filtrete Brand and Mike Holmes Launch National Healthy Home Contest
Families exposed to mold, irritants, toxins and other harmful elements in the home are at risk for developing health conditions like asthma, allergies and hypersensitivity pneumonitis1. In fact, a survey2 commissioned by Filtrete Brand from 3M revealed that about one in four homeowners (24 percent) currently or previously lived in a home that made them feel sick or unwell.
The Filtrete Ultimate Allergen Reduction Filter helps capture up to 93 percent of large airborne particles, such as household dust, pollen, mod spores and dust mite debris, from the air passing through the filter. (Photo: 3M)
To help homeowners address indoor air concerns, Filtrete Brand, known for its air and water filtration products, has partnered with Mike Holmes, renowned HGTV contractor, on the Filtrete Healthy Home Remodel Contest. One grand-prize winner, selected by Holmes, will receive $30,000 worth of home inspections, repairs and renovations by a Holmes Group-approved contractor. Four first-prize winners will be awarded $5,000 cash to put towards home repairs.
“Making sure your family home is healthy goes beyond cleaning and dusting,” said Mike Holmes. “Homeowners can’t just focus on the problem areas they can see in the home. It’s what you can’t see, like indoor air quality, that can be harmful. That’s why I’m working with the best in air filtration—Filtrete Brand—to educate homeowners on health hazards lurking in the home.”
To enter from January 31, 2013, through June 30, 2013:
Twittercue: Enter to win $30k Healthy Home Remodel from @Filtrete + @Make_It_Right: http://on.fb.me/W79abm #healthyhome
About The Holmes Group
3M and Filtrete are trademarks of 3M. © 3M 2013.
1 Centers for Disease Control and Prevention, Indoor
Environmental Air Quality.
2 Survey was conducted by an independent firm, Wakefield Research, among a sample of respondents who have forced heat and/or central air conditioning in their home. The study was conducted in May 2012. A total of 1,001 qualified surveys were received. The margin of error for total responses is +/- 3.1 percent.
Elizabeth Mitolo, 212-679-6600 x242
Robert Brittain, 651-733-7034
3M Public Relations and Corporate Communications
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